The role of an investment writer is to create informative and educational content related to investments by conducting independent research and data analysis, providing market commentaries, drafting financial articles on investment opportunities, or helping companies communicate with their investors or clients on financial topics.
The desired topic might be out of the area of expertise. Your company might focus on specific industries, investment strategies, or techniques. While this is part of your strengths, it limits the potential benefits of considering other investment opportunities. To internally develop specialized competencies, the learning curve can be steep and financially intense, while the analysts and marketing teams might lack time to allocate to tasks outside of their day-to-day business. Hiring a new specialist might cover the desired area of expertise but comes at a high cost and is committing your resources in a field you might want to explore without committing significant resources.
Solution: Through many years of compiling research and agile learning to affirm myself in fierce competition as a trader, investor, and freelance financial writer, I developed great flexibility to adapt to a broad spectrum of topics and understand the essential parts to define an investment thesis. I can help you effectively communicate even complex topics to investors and readers by crafting content based on fundamental and technical analysis and breaking them down for your audience.
Your investment managers have other priorities and might express themselves with technicalities. A fund manager is, in the first place, responsible for implementing a fund's investment strategy and making important investment decisions. It can be difficult for fund managers to focus on the intense daily job of managing investors' money, where the language spoken and the terms used are particular and technical while providing investors with easily understandable and informative content.
Solution: As an independent investment writer familiar with the technicalities and accustomed to writing financial articles for a large audience, I can help you strike the perfect balance between informative, educational, and entertaining content while building a bridge between your marketing team, your investment manager, and your audience.
Outsourcing to a professional under the right conditions is a long-term success story. Your marketing team might be too busy with the day-to-day tasks to take on an additional workload, and most marketing professionals are hired for their specific marketing skills rather than their knowledge of the financial markets or topics in corporate finance.
Solution: By outsourcing your writing tasks, I can coordinate with your marketing team and fill the knowledge gap. As a professional investment writer, my engagement is focused on tailoring the ideal content for your audience while removing the task of editing and proofreading. Your marketing team will enjoy applying core marketing techniques and focus on the output, and I will be delighted to work with the text, numbers, data sets, and charts. Additionally, my experience in SEO-optimized content will make their life easier, and your online content stands out even better. Finally, by opting to hire a freelance writer instead of an agency, your cost will be significantly lower, as the whole structure and process are more streamlined, while you will also secure the continuity of the same quality and my full commitment to your project.
Optimize your opportunity costs and ramp up your output to a higher quality. Your full-time employees are hired to maximize your ROI through their specific skills and expertise. Their considerable workload in projects with tight deadlines might leave no time for extensive learning, deep research, or focusing on a particular subject, writing style, and tone. Increasing the workload to an internal hire might cause the person to deliver the bare minimum, depending on his level of knowledge and interest, priorities given by other deadlines, and his motivation to push the limit at his already intense daily job and deliver the same quality with higher flexibility.
Solution: Hiring an external investment writer means acquiring specific knowledge and expertise by considerably increasing the writing output at the right moment. As a freelance investment writer, I am motivated to exceed your expectations as I strive to build a strong reputation among my clients. This guarantees that I will deliver consistently on the quality of my writing, while my broad experience in multiple areas of the financial market allows you to be innovative within the chosen topic.
The whole writing, editing, translating, and proofreading process is lowering your productivity. One person in a company can rarely handle all these tasks, besides having a deep knowledge of the financial market, research, and analytical expertise while managing the process from writing to publishing in multiple languages. These tasks are time-consuming, and the workflow can be problematic if multiple people need to work on the same content with different tasks, schedules, and deadlines.
Solution: I am proficient in 4 languages and can provide a key-in-hand service for financial articles, determined by my research and analysis, including charts, tables, and graphics, or write offline and online content according to your needs and selected topic. During a decade, I have gained extensive experience in b2c and b2b marketing, crafted sales and educational supports, developed SEO-optimized online content, and led a multichannel marketing strategy. With this blend of skills and experience, I can help you craft new content and optimize your existing content for an even better experience for your audience.
Other than providing writing and translation services in four languages, my education and background, as well as my experience in the capital markets, allow me to provide a complete offer, including financial analysis, due diligence, or valuation of a listed company and write financial articles based on both fundamental and technical analysis.