Privacy Policy

Privacy policy and data protection statement


1. Legal basis and modification

The website complies with the legal provisions of the Federal Act on Data Protection (FADP), the Ordinance to the Federal Act on Data Protection (DPO) and, if applicable, the legal provisions on data protection, in particular the General Data Protection Regulation of the European Union (GDPR).

With the term personal data we understand all information about a specific or identifiable person. The user is a person who interacts in any way with the website.

Below we explain in detail what personal data is detected and for what purposes it is processed, we invite the users to take note of this information.

For reasons of adaptation to new circumstances, the information on data protection on investmentswriter.com can be amended at any time and without notice or communication. Always applies the updated version published pro tempore on the website investmentswriter.com.

2. Security of personal data

To maintain the security of your information, we use the protocol Security Socket Layer/Transport Layer Security (SSL/TLS) with SHA-256 and RSA 2048 bits encryption capabilities. The connection to investmentswriter.com and the data transmission take place only through the HTTPS security protocol.

Despite our security measures, the processing of personal data on the Internet, always presents security gaps. Therefore, we cannot guarantee absolute data security.

3. Data Acquisition

In principle, all personal data generated by the use of the website investmentswriter.com is acquired, in particular:

  • data entered by users through the contact form (e.g. name, last name, company name, phone number, e-mail address, etc.);
  • automatically transmitted or generated usage data (e.g. date, time and duration of visit, geographical origin, visited pages, IP address (Internet Protocol), browser information, device identifier, etc.);
  • correspondence and other communications with the users (e.g. e-mail messages, instant messaging, and telephone calls).

4. Data processing

The processing includes any type of personal data elaboration regardless of the method, medium or procedure used. In particular, data processing includes the collection, conservation, use, communication, storage, modification, deletion, and destruction of personal data.

If and to the extent that the General Data Protection Regulation of the European Union (GDPR) applies, we process personal data in accordance with at least one of the following legal basis:

  • Art. 6 para. 1 lit. a GDPR: the user has given consent to the processing of his personal data;
  • Art. 6 para. 1 lit. b GDPR: processing is necessary for the performance of a contract to which the user is party or in order to take steps at the request of the user prior to entering into a contract;
  • Art. 6 para. 1 lit. c GDPR: processing is necessary for compliance with a legal obligation to which we are subject, according to any applicable law of the European Union or according to the applicable law of a country where the GDPR is fully or partially applicable;
  • Art. 6 para. 1 lit. d GDPR: processing is necessary in order to protect the vital interests of the user or of another natural person;
  • Art. 6 para. 1 lit. e GDPR: processing is necessary for the performance of a task carried out in the public interest;
  • Art. 6 para. 1 lit. f GDPR: processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the user which require protection of personal data. In this sense the processing of personal data takes place to allow the use of our website and the execution of the services related to it; according to our commercial interest; to ensure the long-term stability and security of our system as well as to prevent its misuse or unauthorized use; to enable the adaptation and optimization of our system and our online offering; for statistical, marketing and advertising purposes; to ensure the assertion of our rights and legal claims as well as to comply with Swiss law.

The system must also ensure that its resume the user's session if an interruption occurs (e.g. suspension by the user). For this reason, and for the purposes explained above, the website uses temporary markers, such as cookies (see point 7) that are stored in the user's browser. Those identifiers may leave traces that, in particular when combined with unique identifiers and other information collected, can be used to create user profiles and identify them.

The acquired data may be cross-linked, even if it is acquired in different times and by means, when a user or a profile is recognized (e.g. through a user name, an e-mail address, the temporary identifiers stored in the browsers etc).

5. Transmission of data to third parties

We forward your personal data only as a result of your express consent, whether there is an obligation of the respective law or if this is necessary to enforce our rights, in particular to enforce our rights arising from the relationship between you and investmentswriter.com.

We also forward personal data to third parties if this is necessary in the context of the use of the services offered on the website, for analyzing the user's behavior and optimizing the system and security on investmentswriter.com. In the case of third parties, they are mostly service providers to which we refer and which also provide adequate data protection. In some cases, data transmission may also take place outside Switzerland or the European Union (EU) or the European Economic Area (EEA).

If the users click on links to third-party sites, investmentswriter.com no longer has any influence on the acquisition, processing, storage or use of personal data by third parties and declines all responsibility.

6. Data storage

Data storage only takes place for the necessary length of time.

  • for the provision of the services requested by the users or for which they have given us their consent;
  • to fulfill our legal obligations;
  • to ensure the functioning of personalization services in the use of the website investmentswriter.com, tracking, advertising and analysis services, in the context of our legitimate interest.

Usage data sent and acquired (e.g. date, time and duration of visit, geographical origin, visited pages, IP address, browser information, device identifier, etc.) are also stored in log files on the server. Those log files are necessary to ensure the uninterrupted operation of our online offering, as well as to improve the user experience and ensure the security of the system and therefore also of the personal data.

The contractual data shall be retained for longer, in accordance with the data retention obligations. The data retention obligations derive from legal requirements of an accounting and fiscal nature. According to these prescriptions, the commercial communication, the contracts concluded and the accounting documents must be kept for a period of up to 10 years.

7. Cookies

Cookies contribute in many ways to make the user's visit to our website easier, more smooth and enjoyable. Cookies are information files that the Web browser automatically saves in the memory of the user's device each time the latter visits the site investmentswriter.com. Cookies do not damage or compromise the user's deviceand do not install or run any kind of malicious program or virus.

Cookies on investmentswriter.com are used to ensure that you view information that best meets your personal interests and to ensure that the features are executed correctly. Most Web browsers automatically accept cookies. When and if necessary, we require acceptance of the user's use of cookies. The users have the option to configure their browser to prevent cookies from being saved on the device, or to always receive an alert for each new cookie. However, the users can also at any time delete cookies stored in their browser.

Most cookies used are deleted after the browser is closed (session cookies). Other cookies remain on the device and allow us to recognize the users on the next visit and are also used for e.g. online marketing (persistent cookies).

Disabling cookie functionality may compromise the use of the website and result in the inability to take advantage of all features.

For some types of cookies used for e.g. as part of marketing campaigns, it's possible to submit a general "opt-out" waiver through the Network Advertising Initiative (NAI), either through YourAdChoices (Digital Advertising Alliance) or through Your Online Choices (European Interactive Digital Advertising Alliance EDAA).

8. Analysis, tracking and advertising

On investmentswriter.com we use analysis tools that allow us to track and observe the browsing behavior of users on our website. In this context, user profiles attributed to an identifier can be created and cookies, monitoring pixels, log files or other temporary markers can be used. This observation is intended to help us to adapt our website and services to the needs of the users, continuously optimizing our offer and system security.

This website uses the services of contract providers or their subcontractors, in particular Google Analytics, a web analytics service provided by Google LLC "Google", in order to collect information regarding its use.

The information generated by the cookie about the user's use of the website (including his IP address) will be transmitted to, and deposited at Google's servers in the United States or at Google Ireland Limited, responsible for users in Switzerland and the European Economic Area (EEA). Google will use this information to track and review the user's website use, compile website activity reports for website operators, and provide other services related to website activities and Internet use. Google may also transfer this information to third parties where it is required by law or where those third parties process that information on behalf of Google. Google will not associate the user's IP address with any other data owned by Google.

We also use the "anonymous IP addresses" feature of Google Analytics to anonymize IP addresses before Google's analysis. As a result, in any case, the user's IP address is not fully transmitted to Google.

Using Google Analytics helps us optimize our online offering, improve the user experience, and make our system more secure. However, you have the option to exercise your right to object to the use of data by Google Analytics. In this sense, it's possible to download and install the browser add-on to disable Google Analytics and do opposition to custom advertising. More information about Google's data collection and usage, can be seen on the privacy and security principles page, in Google's privacy policies, and the explanation page for how Google uses cookies.

We use Google Tag Manager to integrate and manage Google Analytics services or advertising related to Google or third-party services on our website. It is a service of the American company Google LLC "Google"; For users in Switzerland and the European Economic Area (EEA), the company responsible is Google Ireland Limited. The Tag Manager tool does not use cookies and does not record personal data; however, cookies could be used in the context of integrated and managed services. In this case, data processing is described in this data protection statement.

9. Right to information, correction, deletion and limitation of processing; right to data portability

The users have the right to receive on request and at any time information on the personal data stored by our system. In addition, the users have the right to have incorrect data corrected and the right to have their personal data erased, provided that this is not in contradiction with the obligation of data retention law or with a data processing authorization. In addition, according to articles 18 and 21 of the GDPR, the users have the right to require limitation of data processing and to oppose such processing.

The users also have the right to claim the data made available to us (right to data portability). Requests for portability, information, rectification or cancellation can be sent by e-mail; or they may be sent in writing (accompanied by a copy of the legitimation document, for the determination of identity) to the postal address of investmentswriter.com

The users can also tell us what should happen to their data after their death, by giving us specific directions.